Tom's Ford · Keyport, NJ · 2027 model year

Bronco FilsonWaitlist

Join the waitlist. No deposit until we're ready to build your truck.

$0Deposit to join
Fall 2026Ford opens orders
Early 2027First deliveries

How the list works

Now

Join the list

Name, number, color you're leaning toward. No deposit, no obligation. You get a spot number by email.

Fall 2026

Ford opens orders

We call the list in order. You pick color, First Edition or standard, and options. This is when we lock your spec.

At build

Deposit, then build

Once Ford schedules your truck for production, we take a deposit and submit the order. Not before.

Early 2027

Pick it up in Keyport

First deliveries land early 2027. We'll keep you posted at every status change from Wayne, Michigan to Route 35.

About allocation

Ford sets our allocation, and commodity constraints mean we can't promise every spot on this list turns into a truck. The list is first come, first served. Earlier is better, and we'll tell you where you stand the moment we know.

Colors

Seven colors. Iron Sands Copper is First Edition only. Tap one and it carries into the waitlist form.

First Edition only

Iron Sands Copper Metallic

The color in our photos. Exclusive to the Filson First Edition, with its own fender badge and serialized console badge.

Color names per Ford's 2027 Bronco Filson announcement. Swatches are approximations, not paint chips.

Specs

Green is published by Ford. Amber is not released yet. We update this page the day it is.

ConfirmedNot released
Starting MSRP
Mid $70s (target)

Ford's stated target. Final pricing comes with the order guide. Sits above Stroppe, below Raptor.

Engine
3.0L EcoBoost V6

Twin-turbo, with Filson-specific tuning. Same family as Bronco Raptor.

Horsepower / torque
Not released

Ford hasn't published output for this tune.

Sasquatch Package
Standard

Front and rear electronic lockers, Fox internal-bypass shocks, 35-inch rugged-terrain tires on 17-inch wheels.

Body
4-door only

No 2-door Filson. Painted wheel arches, painted mirror caps, BRONCO lettered grille.

Front seats
Ventilated

A Bronco first. Quilted, perforated leather with woven fabric inspired by Filson twill. Heated rear seats too.

Cabin
Leather + brass

Leather-wrapped dash and wheel, brass steering wheel bezel and G.O.A.T. dial. Acoustic glass cuts wind noise about 20% vs. the 2021 Bronco.

Storage
Filson saddlebags

Removable door-mounted bags. Cargo-area bags optional (standard on First Edition).

Tech
SYNC 4, 12-inch

360-degree camera, digital rearview mirror with washer, 5G Wi-Fi, onX trail maps, upgraded B&O audio, power running boards.

Trail tools
7 G.O.A.T. modes

Trail Turn Assist and Trail 1-Pedal Drive standard. Trail-sight tie-downs sized for a canoe.

Built in
Wayne, Michigan

Michigan Assembly Plant. One model year, 2027, North America only.

First Edition price
Not released

Ford hasn't set the First Edition premium or how many they'll build.

Tom's Ford allocation
Not set

Ford assigns allocation closer to production. The waitlist is how we make the case for more.

Filson vs. First Edition

Same truck underneath. First Edition adds the copper paint, the badges, and the cargo bags.

FeatureFilsonFirst Edition
Iron Sands Copper MetallicNoExclusive
Field Green Metallic + 5 more colorsYesNo
Sasquatch, 3.0L EcoBoost, 4-doorYesYes
Ventilated fronts, heated rears, B&O, brass trimYesYes
Door saddlebagsYesYes
Cargo-area storage bagsOptionalIncluded
Fender badge + serialized console badgeNoYes
PriceMid $70s targetNot released

Why list with Tom's Ford

240+Bronco preorders we took at the 2021 launch
1962Family-owned, third generation, Route 35 Keyport
28Ford President's Awards
$695Doc fee. Same for everyone, printed here.
Matt Lyden, Sales Manager at Tom's Ford in Keyport, NJ
Matt LydenSales Manager · 15 years at Tom's Ford · runs the list

Matt runs the list. When Ford opens the order bank he calls in order, walks you through the build, and tells you where you stand.

732-264-1600 · ask for Matt

Questions

Is a spot on the list a guaranteed truck?

No. Ford sets how many Bronco Filsons we get, and commodity constraints can limit that. The list is first come, first served, and we work it top to bottom. If we can't get to you, we'll tell you early.

When do I pay a deposit?

Only when Ford schedules your truck for production and we're ready to submit the build. Joining the list costs nothing and commits you to nothing.

What will it cost?

Ford's stated target is a starting MSRP in the mid $70,000s for the Filson. First Edition pricing hasn't been released. Final numbers come with the order guide, and you'll see yours in writing before any deposit.

Can I get the First Edition in a color other than copper?

No. First Edition is Iron Sands Copper Metallic only. The standard Filson gets Field Green Metallic (exclusive to this truck) plus Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black and Oxford White.

Does the Tom's Ford Advantage apply?

Yes. Bronco Filson is a gas truck, so our lifetime engine warranty program applies like any other new Ford we sell.

Can I trade in my current Bronco?

Yes, and we'll value it when your truck is scheduled, not today, so the number reflects the market at delivery.

Is this a 2-door?

No. Bronco Filson is 4-door only, one model year (2027), North America only.

Join the Bronco Filson waitlist

No deposit until we build your truck. Humanity comes standard.

Call 732-264-1600

Last updated September 16, 2026 · Reviewed the day Ford releases new Bronco Filson information, and monthly otherwise. Owner: Tom's Ford marketing.

Vehicle information reflects Ford Motor Company's published 2027 Bronco Filson announcements as of the date above (Ford "From the Road," June 2026). Starting MSRP is Ford's stated target, excludes destination and delivery, tax, title, license and a $695 dealer documentation fee, and is subject to change. Horsepower, torque, First Edition pricing and production quantities have not been released by Ford and are not represented here. A Tom's Ford waitlist entry is free, non-binding, and does not constitute a vehicle order, a guarantee of allocation, a price, or a delivery date. Vehicle allocation is determined by Ford Motor Company and may be limited by commodity constraints. Photos are of tour vehicles and may show equipment not available at order. Bronco, EcoBoost, Sasquatch and Ford are trademarks of Ford Motor Company. Filson is a trademark of C.C. Filson Co.

© Tom's Ford, Keyport NJ. Page design and content registered and monitored.

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