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What does the Fathom cost?
2027 Ford Fathom · Midsize electric truck · Keyport, NJ
Ford FathomReserve yours in Keyport
Ford's new midsize electric pickup. $28,350 to start, bidirectional power, BlueCruise standard. Preorders open early 2027. Tom's Ford is holding 120 reservation spots, and our allocation follows how many we fill. The line starts here.
$28,350Starting MSRP
$29,945With $1,595 destination
Early 2027Preorders open
$0To reserve here
Reservation desk
120 spots. No deposit.
Tom's Ford's Fathom allocation follows how many of these we fill. Reserve now, build your truck when Ford opens the order bank in early 2027.
Matt LydenSales Manager · runs the list
Ford Fathom · Keyport, NJ
Reserve your place in line
120 spots. No deposit, no obligation. Matt Lyden confirms by email.
A reservation is not an order and does not guarantee allocation, pricing or a delivery date; you'll convert it to a real order when Ford opens the order bank. We'll only use your contact info for Fathom updates. Reply STOP to any text to opt out. Starting MSRP excludes $1,595 destination, tax, title, license and a $695 documentation fee.
It answers
$28,350 MSRP · $29,945 delivered
Standard-range model. Add tax, title, license and doc fee.Source: ford.com/electric/fathom
What Ford has said · what Ford hasn't
The spec board
Everything Ford has confirmed, and everything still to come. We update this the day Ford releases a number. Nothing here is a guess dressed up as a fact.
ConfirmedTo be released
Starting MSRP
$28,350
Standard-range battery. $1,595 destination & delivery is extra. Ford says a higher-capacity battery is coming; price not announced.
Bidirectional power
Confirmed
Runs tools, a job site, or your house in an outage. Output rating in kW not yet published.
BlueCruise
Standard
Hands-free highway driving capability on every model, not just the top trim.
Battery
LFP · 400V
Lithium iron phosphate, prismatic cell-to-pack, structural. The pack is the floor. Long cycle life, no cobalt or nickel.
Charge port
NACS (J3400)
Plugs into the Tesla Supercharger network natively. Rear-left placement.
Cabin
5 seats
Ford projects passenger volume above a Toyota RAV4. Frunk confirmed; capacity not published.
Platform
Universal EV
Ford's new dedicated EV architecture. Large unicastings, 48-volt accessory system, 4,000+ ft less wiring than the Mustang Mach-E.
Built in
Louisville, KY
$2 billion retool of Louisville Assembly Plant. Prototype builds Q1 2027, customer production later in 2027.
Screen & phone
Apple Maps built in
Large touchscreen, Apple CarPlay, Android Auto, Digital Key, remote control from the Ford app, over-the-air updates.
EPA range
Not released
Ford has not published a range target. We'll post it here the day they do.
Horsepower / torque
Not released
Ford has said only that acceleration is targeted to feel like an EcoBoost Mustang.
Towing / payload
Not released
No ratings yet. Bed length and cargo volume also unannounced.
DC fast charge rate
Not released
Peak kW and 10–80% time to come.
Dimensions
Not released
Ford describes the footprint as Maverick-like. Length, width, wheelbase unpublished.
Full reveal
Early 2027
Production exterior, trims and the extended-range battery arrive with the reveal, alongside preorders.
Sources: Ford.com Fathom page; Ford "From the Road" Louisville Assembly Plant update, Aug 13, 2026; Ford name announcement, Aug 6, 2026.
New Jersey numbers · your driving
What it costs to run in NJ
Slide in your miles and your current truck. This uses New Jersey's real EV rules: the $270 annual EV registration fee, full 6.625% sales tax (the EV exemption ended July 2025), and no federal credit (ended September 30, 2025). Ford hasn't published efficiency, so the kWh assumption is editable and flagged.
Miles you drive per year14,000
Your current truck's real MPG21
Gas price, $/gal$3.25
Home electricity, ¢/kWh19¢
Fathom energy use, kWh/100 mi (assumption)36
Defaults: JCP&L / PSE&G residential rates run roughly 17–22¢ all-in; Monmouth County regular gas has hovered around $3.00–3.50. Estimates. Adjust to your bill.
5-year fuel savings, after the NJ EV fee
$5,190
Charging at home, per year$958
NJ EV registration fee, per year$270
Federal EV tax credit$0, ended 9/30/25
Per-mile cost, Fathom vs. your truck6.8¢ vs 15.5¢
Fuel and electricity only. Excludes maintenance, insurance and home charger installation. State EV incentives are funded year by year and are not included; we apply whatever is in effect at delivery.
Reservation to driveway
How the line works
Ford allocates Fathoms to dealers based on reservations. More reservations at Tom's Ford means more trucks arrive in Keyport, earlier. Here's the sequence, in order.
Reserve
Now · Sept 2026
Sixty seconds, no deposit. You get a queue number, one of 120 spots, and we count you toward our allocation.
Reveal
Early 2027
Ford shows the production truck, trims, range and the extended-range battery. You hear it from us the same day.
Preorder
Early 2027
Ford opens the order bank. Reservation holders get first call to build and convert, before the general public on our site.
Build
2027
Louisville Assembly Plant starts customer production. You get the VIN and a build window from us.
Deliver
2027
Pick it up on Route 35, or we deliver to your driveway, the same way we handle service pickup and delivery today.
Why reserve here
We've run this playbook before
A reservation is only worth something if the dealer behind it gets trucks and treats the list right. We took more than 240 Bronco preorders and 60 Maverick preorders at launch, and delivered on them. Same family, same store, since 1962.
1962Family-owned in Keyport, third generation
28×Ford President's Award for customer service
Exit 117Garden State Parkway, 30 seconds off the ramp
FreePickup & delivery, plus Ford Mobile Service
Launch waitlists we've delivered
- Ford Bronco launch240+ preorders
- Ford Maverick launch60 preorders
Preorders taken at Tom's Ford, Keyport.
Matt Lyden · Sales ManagerYour Fathom contact, 15 years at Tom's Ford. Runs the list, makes the calls, answers the phone. 732-264-1600
Ford Pro · Monmouth County fleets
Fathom for work
A sub-$30,000 truck that carries its own generator. For landscapers, property managers, electricians and municipal fleets in Monmouth, Middlesex and Ocean counties, that's the number that matters.
Job-site power
Bidirectional output is confirmed on every Fathom. Run saws, chargers and lights off the truck instead of hauling a generator. kW rating pending from Ford.
Fleet reservations
Reserving three or more? Select "Work / fleet" above and our commercial team holds them as a block, with Ford Pro Telematics and Ford Pro charging in the conversation from day one.
Section 179
Fathom is a light-duty truck, so it sits in the lower tier for Section 179, under 6,000 lb GVWR. If you need the full deduction, look at Super Duty or Transit on our Ford Pro Toolbox.
Straight answers
Fathom questions
Does reserving cost anything?
No. A Tom's Ford reservation is free and carries no obligation. Ford has not announced whether the official preorder in early 2027 will require a deposit; previous Ford EV launches used refundable $100–$500 deposits.
Is a reservation the same as an order?
No. A reservation holds your place on our list and counts toward our allocation. It becomes an order when Ford opens the order bank in early 2027 and you choose a build and sign a purchase agreement. Pricing and delivery timing are not guaranteed until then.
What is the Fathom's range?
Ford has not released an EPA range estimate. What's confirmed: a 400-volt lithium iron phosphate battery in standard and extended-range sizes, a NACS charge port, and a structural pack. We post range the day Ford publishes it.
Is there a tax credit for the Fathom in New Jersey?
The federal $7,500 EV credit ended September 30, 2025, and New Jersey's EV sales-tax exemption ended July 1, 2025, so 6.625% sales tax applies. State EV incentive programs are funded year by year; whatever is in effect when your Fathom is delivered, we apply it at the dealership.
How is the Fathom different from a Maverick?
The Maverick is a gas or hybrid compact pickup starting at $28,595. The Fathom is a fully electric midsize pickup on a new platform, starting at $28,350, with a frunk, bidirectional power, BlueCruise standard and more passenger room than a RAV4. Ford describes the footprint as similar to a Maverick.
When will Fathoms arrive at Tom's Ford?
Ford starts prototype builds at Louisville Assembly Plant in the first quarter of 2027 and customer production later in 2027. First customer trucks in Keyport follow that. Reservation holders are told their build window before anyone else.
The line starts in Keyport
Reserve now and we'll count you toward our allocation today. Humanity comes standard.
200 NJ-35 South, Keyport, NJ 07735 · Serving Hazlet, Matawan, Holmdel, Aberdeen, Union Beach, Middletown and Monmouth County.