How Much Is Your Car Worth? Sell or Trade | Tom's Ford — Keyport, NJ

Keyport, NJ · Family-owned since 1962

How Much Is Your Car Worth in Keyport, NJ?

Sell it to us or trade it in — and see exactly how we got to the number.

Want to know what your car is worth? Start at tomsford.com/trade and get an estimated value in seconds. Then bring it to Tom's Ford in Keyport and we'll physically appraise it — condition, history, and current market — and hand you an aggressive offer you can take as a check or put toward your next vehicle. We've done business this way in Keyport since 1962. Same number whether you buy from us or not.

Tom's Ford team appraising a customer's car at the Keyport, NJ dealership

How we get to your number

The appraisal, start to finish

1

Online estimate

Seconds, no salesperson

2

Hands on the car

Condition, top to bottom

3

Carfax verified

History and records

4

Check or trade

One firm number

1

Instant online estimate.

Enter your car at tomsford.com/trade and get a real ballpark in seconds — no waiting, no salesperson required.

2

A real, physical appraisal.

We put hands on the car. Tires, brakes, glass, mechanicals, wear — condition drives value, and a screen can't see it.

3

Your history, verified.

We pull the Carfax report and factor in service and maintenance records. A well-kept car with documented maintenance is worth more, and Carfax's history-based value usually lands close to real trade value — because it's built on the same thing we look at.

4

An aggressive offer — check or trade.

You get one number that stands on its own. Take the check, or apply it to any vehicle on the lot.

An advisor walking a customer through a vehicle history report at Tom's Ford

Have a question about the value? We'll pull up your Carfax report and walk you through every line — how we got there, nothing hidden. Our goal is a customer for life, and you don't earn that by taking advantage of people.

Trade-in value vs. retail value — why they're not the same number.

The most common question we get: "Why is my trade worth less than what you'll sell it for?" Fair question. When we take your car in, we have to recondition it, inspect and certify it, and then market and hold it until the right buyer shows up — and that all costs real money. Retail price is the finished, warrantied car on our lot. Trade value is the car as it sits today, minus the work it takes to get there. We'll show you both sides so the gap makes sense.

Trade-in value

The car as it sits today.

Retail price

Reconditioned, inspected, certified, marketed and warrantied.

The difference = our cost to make it retail-ready.

A technician inspecting and detailing a used car in the Tom's Ford reconditioning bay

How to get the most for your car

Gather your service and maintenance records — documented upkeep raises value and makes your Carfax work for you.

Bring the title, both keys, the owner's manual, and any payoff info.

A clean car appraises better — a quick wash and a cleared-out interior genuinely help.

Know your payoff if you're still financing; we can handle a loan payoff as part of the deal.

In New Jersey, trading in can cut your sales tax: you're taxed on the price after your trade-in is deducted. On a $15,000 trade at NJ's 6.625% rate, that's roughly $994 saved versus selling privately.

1962Family-owned since
28×Ford President's Award
4.8From 5,400+ reviews
3rdGeneration, Keyport NJ

4.8 stars from more than 5,400 reviews across Google, DealerRater, Cars.com and Facebook. Humanity Comes Standard.

See what your car is worth right now.

Live valuation tool — a real number in under a minute.

The Tom's Ford online trade-in valuation tool

Start your appraisal — takes under a minute.

Value Your Car

Questions we get every day

28-Time Ford President's Award Winner Serving Keyport, Hazlet, Matawan, Holmdel & Monmouth County 28-Time Ford President's Award Winner Serving Keyport, Hazlet, Matawan, Holmdel & Monmouth County

Get a real number for your car today — check in hand or toward your next Ford.

200 NJ-35 South, Keyport, NJ 07735

Third-generation family Ford dealership in Keyport, New Jersey, serving Monmouth County since 1962.

A Tom's Ford specialist handing keys and a check to a customer