We weren't all car people when we started here. We were just people looking for a place with others like us. Sixty-four years later on Route 35, that's still the whole idea — and it's why you can walk in, look around, ask anything, and leave without buying a thing.
Tom understood something in 1962 that the whole industry is still catching up to: treat people like people and they come back — with their kids, and then their kids' kids. Everything we do here is that sentence, repeated.
TOM LYTTLETom Lyttle came over from Ireland with not much more than determination, and in 1962 he opened the newest Ford store in New Jersey on a small lot on Route 35. Ford noticed quickly — how hard he worked, and how far he could see.
3 GENSTom's rule was simple: honesty, transparency, and dedication to service beat outperforming anybody. It's the reason a 1962 customer's grandkid is in the showroom today.
THE CREWMost of us weren't "car people" when we started. We were looking for a place that worked the way we did — straight, warm, and a little fun. Most of the team has been here 20+ years. That tells you the rest.
TODAYSame family, same Route 35 address, 28 Ford President's Awards later. New building, new tools, new Fords — the idea hasn't moved an inch.
You're not a lead, an up, or a unit. You're a person with a Tuesday to get back to. We'll ask what you actually need, listen to the answer, and not pretend the answer was "the more expensive one."
We treat each other like humans, too — it's the only way the customer version works. It's also why people stay here for decades instead of cycling through every 18 months.
This industry has earned a bad rep. We'd rather be the store that quietly proves it doesn't have to be that way than the one that shouts about it. Judge us on the visit, not the ad.
Walk the lot, open the doors, sit in anything. Nobody follows you around with a clipboard. Coffee's inside if you want it — and bring the dog. We're pet friendly, and plenty of people do.
There isn't one. Towing, hybrids, what a trim level even is — you'll get a plain answer from someone who's been asked it a thousand times and still likes answering.
A test drive isn't a commitment. It's a test drive. Bring the kids, the car seat, the dog — see if it fits your actual life.
Seriously. Go home, think, come back in a month or never. If it's right, you'll know — and we'd rather you know than be talked into it.
The lounge. Coffee, wifi, a dog if you bring one.Kids and hockey bags. A trailer. A commute. A first car. We'll match the Ford to the life, not the life to the Ford we need to move this month.
Price, your trade, the $695 doc fee, taxes — all of it, before you sign anything. If a number surprises you at the end, we did it wrong.
The Tom's Ford Advantage: a lifetime engine warranty, tire and wheel coverage, loaners and more, on nearly every new and used vehicle we sell. Not a package. Not an upsell. Included. See what's in it →
You'll leave with a real person's name and number — someone who'll still be here when you come back for your first oil change, and your tenth.
We'll bring it to your driveway if that's easier — anywhere within 20 miles.Call (732) 709-1144, use the Ford app, or just pull into the service drive. Within 20 miles of the store we'll also pick it up and drop it back off — or send Ford Mobile Service to your driveway for the routine stuff.
Factory-certified technicians, Ford parts, and a wholesale parts counter with 200+ years of combined Ford experience behind it. The part is usually already on the shelf.
If we find something, you get a call and a straight explanation — what it is, what it costs, what happens if you wait. Then it's your decision. We'd rather flag it free than have you find out on Route 35.
Advantage customers get loaner and shuttle service. Everybody gets a clean lounge, wifi and a team that says your name when you walk in.
The service drive. Same faces, every visit.Video chat with a real member of our team from your couch — iPhone or Android, no app to download. Ask what you'd ask in person.
We walk the vehicle on camera: seats, cargo, the tow hitch, the thing you're worried about. Your questions, our hands.
Numbers, trade value and approvals handled remotely — the same one-sheet honesty, just over email and a call.
Delivery to your driveway or office, on your schedule, anywhere within 20 miles of the store. You meet your Ford at home, and you meet us at your door.
Your driveway. Our keys.The Tom's Ford Advantage: lifetime engine warranty backed by Zurich, tire & wheel protection, loaners, and more. Itemized like an invoice — $0 on your side of it. Not on EVs; ask us which used units qualify (about 95% do).
It's on the sheet before you sign, next to every other number. No surprise line items at the end, no "let me check with my manager" on the fee.
Within 20 miles of Keyport we'll grab your vehicle for service and bring it back, or send a tech to your driveway for the routine work. Book by phone or in the Ford app.
Most of the team has been here 20+ years. Ask for the person you dealt with last time — they're here. Most of them know your truck by sight.
Virtual Rooms and video test drives if you'd rather not come in yet. A walk around the lot with nobody trailing you if you would. Your call, every time.
You'll leave with a person's name and direct number. When you call back, you're calling them — not a queue.
The '80sToday
Our staff has personality and spunk and we're not shy about it — follow @tomsford and you'll see what we mean. A few of the humans you'll actually meet:
5+ / 40+ yrsGerry has sold Fords here for four decades. Billy is the guy he's teaching.
10+ yrsIf a tech shows up in your driveway, Lori sent him.
20+ yrsKnows the part number before you finish describing the noise.
40+ yrsForty years in the service drive. Still says your name when you pull in.
5+ yrsFive years in, and the reason “no pressure” is a rule here instead of a slogan.
20+ / 10+ yrsThirty years of helping people pick the right Ford, between them.
5 yrs · newThe next generation, growing the business the way it was built — one straight answer at a time.
If you run a crew, a fleet, or a repair shop anywhere near Keyport, there's a good chance you already know these two teams — and if you don't, you should. They keep half the work trucks in Monmouth County moving.
Commercial & fleetSuper Duty, Transit, E-Transit, F-150, Maverick, chassis cabs and the upfits that go on them — spec'd by people who do it every day, for contractors, landscapers, HVAC, delivery and municipal fleets. Ford Pro financing, commercial service, and the same straight answers the retail side gets.
Wholesale partsIndependent repair shops and fleets from here to Staten Island call our counter because the part is right the first time and the van shows up today, not Thursday. Thirty-mile radius, same day. Ask any of them to name a Tom's Ford counterman by first name — they can.
Our commitment doesn't stop at the dealership doors. From a horse sanctuary in Colts Neck to 100,000 trees to six figures raised for local schools, the pattern is the same: pick a cause, stay with it for a few years, show up in person, then hand the baton to the next one.
Ford's award for the top 3% of dealers in customer satisfaction. Twenty-eight times. One of only five Ford stores in the country with that many.
Voted by the people who bought and serviced here — the reviews are public, read a few.
Rated on the experience, not the inventory.
7 years running. For how we sell used, and how we stand behind it.
No appointment. No agenda. Thirty seconds off Exit 117, right on Route 35. Walk in, say hi, get a coffee, and decide for yourself whether this is the place. We're pretty sure you'll feel it in about four minutes.
